Dave and Adam’s co-owner Dave Silver was interviewed by Tim Graham for this article on ESPN.com

You can check out the full article or read the excerpt below:

Get your jersey ready

It didn’t take long for Dave Silver to learn the Bills had hired Owens.

Silver is part-owner of Dave & Adam’s Card World, a modest memorabilia shop in the Town of Tonawanda, N.Y., that blossomed into one of the nation’s largest wholesale trading-card distributors behind Wal-Mart and Target.

The ink on Owens’ contract might not have been dry before Silver started fielding calls.

“The phone was ringing off the hook with people asking when we would have T.O. jerseys for sale,” Silver said. “I got text messages from 12 different people in a five-minute span, asking me, ‘Is this true? Are we getting T.O.?’”

Silver doesn’t expect Owens cards to be snatched up immediately. He said Owens’ most popular rookie card is his 1996 Upper Deck SP Authentic, which books at around $25, but he said “the real local buzz will be when he appears on a card in a Bills uniform for the first time.”

Silver expects jersey sales to be brisk, comparing the fervor to what the New York Jets experienced with Brett Favre last August. Production was idled until manufacturers knew for sure what number Owens would wear.

On Thursday night, we learned second-year receiver James Hardy would surrender No. 81 so Owens could keep the only digits he has worn in the NFL.

“We haven’t had a real superstar who has gotten people this interested,” Silver said. “Trent Edwards jerseys have been gaining in popularity, but nothing like this. What really helps jersey sales is winning. If T.O. comes in and helps the Bills make the playoffs, it’ll be sliced bread all over again.”